Time-to-Launch-Material
Measure days from captured service to complete launch package.
Pricing / Measurement
02 / 0390 days. One portfolio. Three metrics.
Measure the path from product truth to sales-ready material and independent selling.
The source problem
A pilot becomes useful when success is defined before it starts.
Time-to-Launch-Material measures the days from a captured service to a sales-ready package with copy, slides, a battlecard and three languages. Ramp-Up Duration measures when a new salesperson can pitch independently.
The Consistency Sample checks whether pitch, website and proposal match. It is assessed before and after the pilot and can be checked externally.
What GEMS changes
Put the framework
to work.
Ramp-Up Duration
Measure when a new salesperson passes the portfolio quiz.
Consistency Sample
Check pitch, website and proposal before and after.